In addition, for public-sector organizations, archiving isn’t optional, it’s legally required. Laws like FOIA and the Federal Records Act mandate that government agencies preserve all social-media communication. Healthcare providers can’t share any protected health information (PHI) on social media. The U.S Security Exchange Commission (SEC) also monitors social media for misleading statements and compliance violations. This now extends to AI-generated or AI-assisted content, which regulators treat the same as any other communication. If you haven’t yet updated your policies to reflect the new guidance, it’s definitely time to check in with your compliance team.

Laws such as FERPA, and HIPAA must be followed along with all applicable NCAA regulations. 1.3 Students and employees are encouraged to embrace social media sites as easy-access venues for streamlining and enriching engagement and communication. L’Oréal’s advertising and marketing communications policy focuses on responsible communication to avoid misleading consumers and posting harmful or discriminatory content.

[company Name] Social Media Policy

We want it to be easy for our followers to find relevant and useful information. Sometimes comments are posted that are off-topic, make unsupported accusations or claims, contain misleading information, promote the buying and selling of goods or services or spam. We reserve the right to remove these comments if they deter from our community’s intent. Create an account to access online training and education on EDUCARE, manage your customer profile, and connect with customer support and service teams. The NASW Code of Ethics provides a variety of standards that social workers should consider when engaging in the use of social media. Library administrators should clearly communicate their social media policies and legal obligations to their vendors.

NASA’s Social Media Guidelines offer a unique perspective on managing social media for a government agency. The guidelines provide an overview of NASA’s social media strategy, as well as specific recommendations for content creation, audience engagement, crisis management, and legal considerations. The guide reflects NASA’s commitment to transparency, authenticity, and innovation in social media communication. Start by defining your brand’s identity, including its mission, vision, values, and unique selling propositions.

Steps For Establishing A Core Marketing Message

Takeovers offer numerous advantages for brands looking to enhance their social media presence. At Social Think, we specialize in providing actionable social media insights and analytics to help companies navigate the complex world of online engagement. Tuft’s social media policy is short and sweet, which is considerate of colleagues’ time.

Social Media Policy Template

For instance, Delta Airlines’s social support team introduces themselves by name when replying to complaints. This practice makes it easier to identify who responded to each post. Spotify takes a concise approach with their Instagram posts, keeping most of them to just a short sentence and a hashtag. However, there is some room for tailoring your language between social channels.